wilson's provisions
This two-month project involved coordinating the complete redesign of the client's website, aligning it with a new brand identity that I developed through consumer research and category analysis. The website was built on Squarespace, and I worked closely with the client throughout the project to implement new functionality and improve the overall user experience.
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A key feature of the redesign was the introduction of a weekly Specials page, enabling the client to promote tailored offers and create a more engaging shopping experience for customers.
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The project also included planning, coordinating, and managing an on-site photoshoot to refresh the visual content used across the website and social media channels, ensuring it reflected the new brand identity.
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Following the launch, I have continued to provide ongoing technical support and website maintenance, resolving issues as they arise and ensuring the site remains up to date and performs smoothly.
photoshoot coordinationÂ
The photoshoot formed a key part of the rebrand, providing a refreshed library of imagery and video content for use across the website and social media. I was responsible for planning and coordinating the shoot, liaising with external stakeholders, managing the photographer and videographer, and overseeing the project on-site to ensure the creative vision aligned with the new brand identity. From shot planning to on-the-day direction, I ensured the final content captured the business's quality, authenticity, and craftsmanship while meeting the project's objectives.
website redesign
The website redesign focused on creating a modern, user-friendly experience that reflected the client's new brand identity while improving functionality for both the business and its customers. Working in Squarespace, I redesigned the site's layout, refreshed its visual design, and introduced new features to enhance the customer journey, including a weekly Specials page that allowed the client to showcase tailored offers. The project also included content planning, photography coordination, and ongoing technical support, resulting in a cohesive website that better represents the brand and is easy for the client to manage.
brand pack creation
As part of this project, I developed a comprehensive brand pack to establish and communicate the client's new brand identity. This process began with in-depth competitor and consumer research to identify the most effective positioning for a business specialising in locally sourced meats and charcuterie.
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The brand pack defined key visual and verbal elements, including the colour palette, typography, tone of voice, and supporting design principles. Establishing these foundations ensured consistency across every customer touchpoint, making it easier to design marketing materials, develop the website, create packaging concepts where required, and produce future branded content that accurately reflected the business's values and personality.
