museum of Curious things

Creative and brand-focused designer with experience delivering visual campaigns, ecommerce creative, branding, packaging, and digital content across retail and lifestyle sectors. Passionate about building brands that people actually connect with, whether that's through a scroll-stopping ad, a product on a shelf, or a seamless online experience. Skilled in graphic design, art direction, photoshoot coordination, and digital design, with a focus on creating cohesive creative that works across every touchpoint.

experience & skills

Marketing Strategy

I've designed and executed multiple high-impact quarterly campaigns that consistently drove significant YoY sales growth across e-commerce channels. By executing integrated strategies spanning social media, email marketing, and influencer partnerships, I've been able to optimize the full funnel - from audience targeting and creative execution to conversion tracking and post-campaign analysis.

Visual Design

I've led the visual design of a wide range of physical products, from hydroponic grow kits and branded merchandise to supermarket-ready punnets. Each project required a deep understanding of materials, user interaction, and brand storytelling. I have also designed several websites across Shopify, Squarespace & Wix, ensuring

Video Production

I've managed the social media presence of fast-growing brands, consistently delivering MoM growth in followers, engagement, and reach. My video workflow spanned both long-form and short-form content, from deep-dive product stories and behind-the-scenes narratives to punchy, scroll-stopping clips for Reels, TikTok, and YouTube Shorts. Every edit was built with the algorithm in mind: hook in the first second, retention-driven pacing, and strategic CTAs. I balanced brand voice with trend awareness, ensuring each video felt authentic while optimising for discovery and conversion.

Agency Leadership

I led the marketing department at UFG, managing a diverse ecosystem of external partners - from digital agencies specialising in SEO and UX workflows to PR agencies, photographers, videographers, and paid media specialists. My role was to align these sometimes competing disciplines into a cohesive, results-driven strategy. That meant defining clear briefs, streamlining communication between teams, ensuring brand consistency across every touchpoint, and holding each partner accountable to measurable KPIs.

Brand Strategy

I've led visual design for a broad range of physical products from hydroponic grow kits and branded merchandise to supermarket-standard packaging. Every project called for a solid understanding of materials, user interaction, and brand storytelling. I've also designed websites across Shopify, Squarespace, and Wix, ensuring that strong visual design worked hand-in-hand with effective SEO and UX.

Project Management

I managed all marketing operations through a centralised project management system which served as the single source of truth for the entire department. From there, I integrated and tracked performance across a stack of specialised platforms: Hootsuite, Klaviyo, GA4 and Labrika for analytics, SEOspace and GSC for organic visibility, and Meta Analytics. This centralised approach meant upper management could see real-time status, campaign progress, and cross-channel results without digging across six different dashboards.